My name is Marilyn Fricke
Founder and CEO of Pivotal Point Marketing With over 13+ years in marketing, I’ve built a solid reputation and successful digital marketing agency. Specializing in Digital Marketing, SEO, AdWords, and Social Media.

I possess a comprehensive and complete understanding of Google algorithms and how the recent Panda, Penguin, Hummingbird, Mobilegeddon & RankBrain updates have affected websites and their ranking factors.

Over the years I have established a strong technical background, and proficiency in HTML & CSS, WordPress, Etsy, Adwords, Adsense, Bing Ads, Google Analytics, Google Webmaster Tools / Bing Webmaster Tools, YouTube / Video Creation, Video Animation, Video Marketing, Facebook / Facebook Marketing, Twitter Marketing, Content Writing and more.

Why work with me?

Industry Experience

Over eleven years in Online Marketing with results that speak for themselves.

Dedicated Support

While I have a small but brilliant team behind me. I will always be your main point of contact.

Honest & Professional

As a business owner myself, I understand what it means to find someone who care’s about your business as much as you do…

Creative Solutions

Innovative and creative solutions solutions to today’s marketing challenges.

Google Certified

Check out my google certifications and reviews.

Why my clients stay...

A personal touch makes a world of difference.

These days it’s hard to find someone who cares about your business as much as you do. When working with large agencies, you often receive a cookie-cutter, template approach to your project, and have many “hands in the pot” so to speak. Accountability is lacking and support is often a nightmare.

I will be your main point of contact. While I  do have a small but brilliant team behind me, I am passionate about my projects and am always available to my clients.

I pride myself on my research and dedication to each task. Fully immersing myself in every new project, learning everything needed to maximize the earning potential, and formulate a strategy to excel in a specific niche.

My experience and thorough understanding of search engine indexing has equipped me with the ability to create content that is both engaging and optimized for maximum exposure.


My Process

  • 1. Manual Website & Visibility Audit

    The first step of my intake process is a manual assessment of your overall visibility and authority. Including website foundation, meta data, social profiles, NAP citations, keyword analysis, SERPs positions & competition.

  • 2. Automated Site & Rankings Audit

    From there, a much more in depth scan provides many technical factors including 4xx erros, 5xx errors social signals, ranking factors  and more. Helping me to create a prioritized list of what needs to be done in order to improve overall rankings and visibility.

  • 3. In Depth Analysis & Reporting

    Once I have done a manual audit, and ran my tools to check your website’s technical factors, ranking details and overall visibility, I combine the information with what I’ve compiled manually to help illustrate a full overview of your project needs.

  • 4. A Tailored & Customized Strategy

    After I have a full understanding of your project, I can begin to create a customized strategy that is personalized just for you. This is where I shine in my ability to outrank the competition. My personalized approach to each project is what gets results!

  • 5.Implementation & Development

    Now that I have my strategy in place, I can begin to implement your vision with my creative marketing skills. I will handle everything for you, so you can focus on your business. From website development & design, SEO, social media, content writing / creation, and online marketing, I’ve got you covered!

  • 6. Routine Monitoring & Updates

    I am passionate about my work and monitor my projects daily. Continually assessing and tweaking as necessary to obtain and maintain optimal results. I am always up to date on SEO and marketing trends and am proactive in my efforts.

Marilyn Fricke