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My name is Marilyn Fricke. I am the founder and CEO of Pivotal Point Marketing. SEO Consultant and Online Marketing Strategist with a comprehensive understanding of Google algorithms and how the recent Panda, Penguin, Hummingbird, Mobilegeddon & RankBrain updates have affected websites and their ranking factors. I am able to quickly and effectively diagnose penalties and repair rankings. My custom-tailored strategies combine my skills in copywriting, content creation, white-hat SEO, and creative marketing in order to create maximum impact and deliver long-lasting accumulative results.

I pride myself on my research & dedication to each task while fully immersing myself in every new project. Learning everything needed to maximize the earning potential in a specific niche.

My experience & thorough understanding of search engine indexing have not only equipped me with the ability to create search engine friendly content that is both engaging, as well as optimized for maximum SEO and exposure, but most importantly, the ability to create content and Calls to Action that convert!

Proficient in:
HTML & CSS, WordPress, AdWords, AdSense, Bing Ads, SEM, SMM, Google Analytics, Google Webmasters Tools / Search Console, Bing Webmaster Tools, YouTube/video creation, video animation, video marketing, Facebook/Facebook marketing, Twitter marketing, content writing, copywriting  Enterprise SEO & more.

⛔ Important: Anyone who promises #1 positions would be engaging in unethical tactics that mask their lack of SEO knowledge & technical skills. NO ONE can guarantee a #1 position. Ever. If they do, it is either a scam, or they intend to employ black-hat tactics which will surely demolish your future site rankings. Your decline in traffic & revenues would be gradual, and you likely would not discover the damage for months. I have spent the majority of my SEO career repairing the damage, which is not unlike cleaning up a bad oil spill. Regardless of what you have been told or read, it takes months, not weeks, to achieve and/or restore top organic rankings & increase traffic & conversions.

My multi-faceted approach and dedication helps to establish and increase long-term authority.

A critique, tune-up or complete overhaul likely is needed if the following conditions exist:

  • Google’s Panda, Penguin or Hummingbird updates targeted your website and traffic has declined.
  • Your site has been redesigned or moved to a new platform and conversions have since declined.
  • Your site is not responsive and mobile friendly.
  • Content is below the fold.
  • Top organic rankings you had previously have plumeted
  • No action is being taken on call-to-action buttons.
  • Your website takes more than 2 seconds to load.
  • Top organic rankings on page 1 of Google search results have never been achieved.
  • Visitors to your site quickly bounce off after one page view.
  • Your Google Business (local) listing disappeared, or never ranked.
  • You are using flash content.
  • Inbound link spammers targeted your website

I do not charge for consultations. The following are some of the services I offer:

  • Critique – Site Review – Will test and report on existing practices and recommend improvements.
  • Fully-Managed SEO – Will pinpoint and resolve technical irregularities on the back end, where programming
  • code is entered, and usability and performance issues on the front end, that visitors see and navigate from.
  • Site Overhaul – Redesign – Will offer site architecture and usability recommendations to adhere to Google’s
  • guidelines.
  • Analysis After Post-Panda or Penguin Penalty – Will report on why your site’s traffic would have been targeted
  • by Google’s updates.
  • Google Local Optimization – Will create, optimize and/or restore a local listing.
  • Complete Site Tune-up – Will research, analyze and resolve all known problems related to performance.
  • Maintenance – Will perform routine maintenance after optimization.

 I routinely:

  • Research and resolve unclear or broken navigation.
  • Test performance and report on the results.
  • Rewrite and optimize URLs.
  • Revise internal linking structure, breadcrumb trails and page content.
  • Ensure canonical link elements are correct.
  • Perform keyword research and re-write meta data.
  • Compress images and optimize videos.
  • Revise page copy, including anchor text links, and remove keyword spam.
  • Edit and manage robots.txt and .htaccess files, and write and/or correct URL redirects.
  • Perform analysis of traffic stats and navigation patterns.
  • Optimize or set up and monitor conversion tracking.
  • Manage inbound link spam.
  • Upload, create and revise XML sitemaps, including video sitemaps.
  • Review or add structured data.
  • NAP Citations / Corrections & More

To avoid either of us having our time wasted, please note the following:

While my services are affordable, SEO is one profession that holds true to the saying, You get what you pay for, so if you are looking for quick, cheap, free, an intern, a student, or have not budgeted for SEO, please keep looking. – I do come with a list of excellent references along with my reviews which will be provided upon proposal.

I look forward to hearing from you!