Don’t Let Marketing Momentum Die During Leadership Changes

Hi, I’m Marilyn Fricke

When your CMO leaves, your marketing doesn’t have to stop. I specialize in maintaining marketing momentum during leadership transitions, ensuring your campaigns continue driving results while you find and onboard your next marketing leader.

As Founder & CEO of Pivotal Point Marketing, I’ve helped dozens of enterprise companies navigate the critical 3-6 month gap between marketing leadership changes without losing revenue or momentum.

The Problem

• • New CMO hiring creates 3-6 month marketing gaps
• • Active campaigns lose momentum during transitions
• • Revenue impact from stalled marketing efforts
• • Internal teams lack strategic direction

The Solution

• ✓ Immediate marketing continuity services
• ✓ Strategic bridge until new leadership is established
• ✓ Maintain and optimize current campaign performance
• ✓ Seamless handoff to new CMO when ready